Our vision, mission and strategic priorities - Samaritans Cymru
Samaritans Cymru priorities 2022–24
1. Access
Increase access to our emotional support services through scaling up new service delivery models, innovating and using digital technology to develop new service approaches and consolidating the quality and capacity of existing service models.
2. Reach
Ensure our services are reaching those people and communities who are most in need of support, including through partnerships and collaboration with different organisations, industries and sectors.
3. Impact
Campaign, influence, and advocate at a national, regional and local level, providing a centre of excellence around suicide prevention that is informed by lived experience and robust evidence.
4. Capactiy
Increase our capacity to become one team of valued, diverse, people, optimising the skills and talents of volunteers and paid staff.
5. Sustainability
Harness the energy and passion of supporters to campaign, make their voices heard and raise funds to offer better support to those who need it.
Our vision, mission and strategic priorities
Samaritans’ vision is that fewer people die by suicide
To achieve this, we believe Samaritans has a crucial role to play in:
- Reducing the risk factors that make some people more likely to take their own lives.
- Reducing the likelihood that people will develop suicidal thoughts.
- Ensuring that people who experience increased risk are supported.
- Making it less likely that people who do experience suicidal thoughts act on them.
Our mission
We’re here every day and night of the year for anyone struggling to cope. We make sure people have somewhere to turn and support when they need it most. We work with communities to let people know we’re here for them and we campaign to make suicide prevention a priority.
Our strategic priorities 2022–27
We've worked closely with people who have contacted Samaritans, been affected by suicide or suicidal thoughts, and those who volunteer and work with us or support us, to identify five major ambitions for our new strategy to improve Access, Reach, Impact, Capacity and Sustainability.
Our commitment to equity, diversity and inclusion is one of the key principles in our new strategy.