Samaritans
  • Donate now
  • Contact a Samaritan
Samaritans
  • How we can help
    How we can help
    • Talk to someone
      • On the phone
      • By email
      • Write a letter
      • Find a branch
      • Self-help app
    • If you're having a difficult time
      • Signs you may be struggling to cope
      • Support groups for people bereaved by suicide
      • I want to kill myself
      If you're worried about someone else
      • If you think it's an emergency
      • Supporting someone with suicidal thoughts
      • How to support someone you're worried about
      • In the workplace
      • In schools
      • In prisons
      • In the military
      • In health and care
    • Get support as a key worker from Our Frontline
      Get support as a key worker from Our Frontline
  • Support us
    Support us
    • Volunteer for Samaritans Be there for people who desperately need someone
    • Events and fundraising Take part in an event or fundraise in your own way
    • Donate now Just £5 can fund the cost of a call
    • Online shop Browse our brilliant range of carefully sourced products for every occasion
    • Business partnerships There are many ways your company can support our work
    • Leave a gift in your Will You can pass on something wonderful
    • Support us on Brew Monday
      We need your help right now
  • Donate now
  • Contact a Samaritan
  • Home
  • About Samaritans
  • Our organisation

Our strategy

Working together to reduce suicide.

As we look ahead to 2021, we know that the world is changing. We need to adapt to continue to provide and improve our vital services, and pursue our vision – that fewer people die by suicide.

The world has changed. We are prepared to adapt and change the way we work to better help people who need us.

Foreword, Samaritans Strategy Report

Our priorities for 2021

  • the quality of the services we provide
  • how easy it is to access those services
  • our influence on policy and decision-makers
  • the evidence we provide through our research

How we'll work together to make this happen

  • support and engage our people more effectively
  • evolve our structure and governance
  • mobilise and maximise our financial resources

What we aim to achieve by 2021

  • free to caller number
  • instant messaging
  • new standards for emotional support
  • bereavement support service
  • online outreach and support
  • more face to face services
  • partnerships with health, police, probation and addiction services
  • research on socio-economic deprivation, mental health and suicide
  • immigration detention and removal centres service

Our impact will exist at individual, community, and societal levels.

Download our 2015-2021 Strategy Report below to read more.

Download document: Our 2015-2021 strategy report

1.6 mb - PDF

Our vision, mission and values

Our vision is that fewer people die by suicide.

Support us

Take part in an event, donate to one of our campaigns, set up a fundraising challenge or support us in one of many other ways.

Annual reports and accounts

We've made our Annual Reports and Accounts available to make sure we're being as transparent as possible.

  • Scotland
  • Republic of Ireland
  • Northern Ireland
  • Wales

Some of the content you’re seeing is based on the country you’re browsing from.

How we can help

  • Contact a Samaritan
  • If you're having a difficult time
  • If you're worried about someone else
  • Talk to us on the phone
  • Myths about suicide

Support us

  • Volunteer for Samaritans
  • Donate now
  • Online shop
  • Supporter queries
  • Events and fundraising
  • Other ways to support us

Policy and research

  • Our policy and research
  • Suicide facts and figures
  • Campaigns
  • Supporting less well-off, middle-aged men

About Samaritans

  • What we do
  • Jobs
  • Contact us
  • News
  • Our strategy

116 123

Call us free, day or night, 365 days a year

Newsletter

Stay on top of our latest news and updates

Self-help app

Keep track of how you're feeling, and get recommendations for things you can do to help yourself cope, feel better and stay safe in a crisis

  • News
  • Jobs
  • Accessibility
  • Privacy
  • Legal
  • Feedback

Samaritans is a charity registered in England and Wales (219432) and in Scotland (SC040604) and incorporated in England and Wales as a company limited by guarantee (757372). Samaritans Ireland is a charity registered in the Republic of Ireland (20033668) and incorporated in the Republic of Ireland as a company limited by guarantee (450409). Samaritans in Scotland is a charity registered in Scotland (SC009843) and incorporated as a Scottish Charitable Incorporated Organisation. Samaritans Enterprises is a private limited company (01451175).