Samaritans’ Strategy 2026-2036
Life can be wonderful.
Life can be tough.
Relationships. Work. Money. Mental health. Discrimination. Self-harm. Suicide can affect anyone. 1 in 4 of us have had suicidal thoughts.
Samaritans is the charity that prevents suicide through the power of human connection.
Connecting people in emotional crisis with trained volunteers who will always listen. People calling for change with those who need to listen. People who’ve been there before, with those struggling now.
Thousands of volunteers from all walks of life are here every day and night. Listening without judgement. Whoever you are. Whatever your background, beliefs, faith or identity.
We unite to change attitudes and influence decision makers to tackle the root causes of suicide. Combining evidence with lived experience to create partnerships and campaign for suicide prevention.
Together, we make suicide prevention a priority and reach people before it’s too late. Every hour. Every day. Every life. If you believe the power of human connection can prevent suicide, join us.
Let’s prevent suicide today.
Because tomorrow’s too late.
I ended the call feeling like I had options. Before that, I felt like I was down to my last one – to end my life. Whatever we talked about I now knew there were other ways to get through this and that this really didn’t need to be the end.
Sophie, Samaritans caller