Marketing Officer Volunteer at Farnborough & District Branch

a) To raise awareness of Samaritans in order to recruit volunteers, raise funds and develop caller awareness.

• To liaise with the Leadership Team so that branch publicity is based on branch needs and is kept in touch with branch plans.
• To agree with the Leadership Team a plan for publicity activities each year and draw up a strategy to achieve this.
• To co-ordinate all forms of publicity undertaken for the branch by volunteers and ensure they are working effectively together.
• With the help of the branch, to recruit publicity volunteers as required and to manage and support them.
• To ensure all publicity volunteers are given the opportunity to attend online training sessions organised by the Central Office communications team or within a region.
• To organise branch participation in organisation-wide publicity campaigns by liaising with the communications team at Central Office and the Regional Marketing Officer.

b) To act as the branch brand guardian and ensure branch publicity organised by and for the branch is in keeping with Samaritans policy and best practice guidelines, including our One Voice policy.

• To liaise with the Regional Marketing Officer on a regular basis, attend regional publicity meetings and co-operate with other branches and the region as required.
• To ensure branch publicity is consistent with organisation-wide publicity by liaising with the communications team at Central Office.
• To encourage other publicity volunteers to attend regional meetings.
• To work with the branch volunteer recruitment team to ensure all recruitment is supported by appropriate publicity.
• To work with colleagues in the branch to ensure fundraising activity is supported by appropriate publicity.
• To strengthen the reputation of the organisation by utilising promotional and press resources prepared by the communications team at Central Office to ensure Samaritans branding and materials are used consistently and appropriately.
• To understand the importance of using prepared organisation-wide materials when promoting Samaritans to potential volunteers, callers and donors, to advocate the consistent use of Samaritans visual identity.
• After liaising within the Branch as appropriate, to be responsible for any agreement with outside groups, companies etc, who may offer to undertake publicity activities for the branch.

The anticipated time commitment is approx 2-6 hours per week.

This role could be completed remotely, with a need to attend occasional meetings at the branch.

Please download the role description for more details.

If you are interested in this volunteering opportunity please click on the 'apply now' button to leave us your details and we will be in touch asap