Brew Monday Toolkit for Trusted Partners

What is 'Brew Monday'?

Contrary to the myth, the third Monday in January is not universally the most challenging day of the year. We all experience good and bad days, and those aren't determined by the calendar.

Help dispel the 'Blue Monday' myth by encouraging colleagues, friends, and family to stay connected over a cuppa and a catch-up.

You can host your own Brew Monday event, either online or in-person, or even simply pick up the phone and check in on someone you care about.

How can I get involved?

This toolkit serves as your comprehensive guide to supporting Samaritans' Brew Monday campaign launching on 15th of January 2024.

Bring everyone together for a cuppa and raise funds for Central London Samaritans, ensuring that there's always someone there for anyone facing a difficult time or struggling to cope.

Suggested social media posts.

Please share these suggested posts to show you're supporting Brew Monday.

Before Brew Monday

Will you join us in celebrating #BrewMonday next week to support @CLSamaritans? Here’s how we are getting involved:

☕ - Catching up with colleagues over a warm cuppa

💰 - Raising funds for CLS

💚 - Helping raise awareness

Find out more: https://bit.ly/3vzGiDC

During Brew Monday w/c 15th Jan

X (Twitter)

1. It’s more important than ever to take the time to check in with the people we care about. That’s why we’re getting together for #BrewMonday this year to raise vital funds and awareness for @CLSamaritans ☕ 💚 Support if you can: https://bit.ly/3NUfdl3
2. We’re proud to support @CLSamaritans #BrewMonday campaign once again ☕ People can feel low on any day of the year but connecting over a cuppa is a great way to check in with each other 💚 https://bit.ly/3vzGiDC
3. We’re supporting #BrewMonday to help debunk the ‘Blue Monday’ myth. Connect with each other and support @CLSamaritans vital work. https://bit.ly/3NUfdl3

Instagram

We’re getting together for #BrewMonday this year to raise funds and awareness for Central London Samaritans ☕💚 ​

​Although the third Monday in January is supposedly ‘Blue Monday’, Samaritans is encouraging everyone to ditch this myth and put the kettle on instead! ​

​People can feel low any day of the year, not just in January, and what better way to check in with those you care about than sitting down with a warming cuppa!

Support Samaritans if you can - every donation can bring warmth to someone at their toughest time: https://bit.ly/3NUfdl3

(Donation link for IG story: https://bit.ly/3NUfdl3)

Facebook

It’s more important than ever to take the time to reach out, check in and connect with the people we care about over a warming cuppa 💚​

That’s why we’re supporting Central London Samaritans with #BrewMonday to help debunk the myth around ‘Blue Monday’. People can feel low any day of the year, and what better way to check in with those you care about than sitting down with a warming cuppa! ☕ ​

Support Samaritans if you can - every donation can bring warmth to someone at their toughest time: https://bit.ly/3NUfdl3