Find out more about some of the brands we’ve partnered with to co-create mutually beneficial activations.
Flying Tiger
Flying Tiger has been supporting Samaritans since 2022, running an annual in-store fundraising campaign throughout May. Customers are invited to donate £1/€1 at tills across all UK and Ireland stores, helping to support Samaritans' life-saving work.
Since the partnership began, the campaign has raised more than £135,000. Alongside fundraising, Flying Tiger has also used the partnership to encourage both colleagues and customers to reach out for support if they're going through a difficult time, helping to raise awareness that Samaritans are there 24/7.
Three UK
For the last two years, Three UK has sponsored Samaritans much-loved Brew Monday campaign. This activity encouraged the nation to reach out, check in and connect with someone.
Highlights from 2025:
- Secured national coverage, including an interview with the BBC and over 30 pieces of regional coverage
- Collaborated with influencer, Alex Haddon, who interviewed people on the street about their tea break habits
- Engaged Three+ customers by offering them 2-for-1 hot drink, reaching approximately 4.5 million customers
Highlights from 2026:
- Dr Alex George supported the campaign and shared tips on how to have more meaningful conversations
- This activity secured 35+ press articles on Brew Monday including a front-page feature in the Metro!
- Three’s loyalty team offered Three+ members two hot drinks for just £1 across their coffee network
DFYNE
DFYNE's Break Through the Darkness campaign, which runs each Black Friday, has supported Samaritans as one of its chosen charities since 2023. Rather than running Black Friday discounts, DFYNE uses this period to support a selection of charities who are there for people in their darkest moments. The gymwear brand donates 30% of sales through this period, and they use their platform to break the stigma around speaking openly and seeking support.
Highlights
- Featuring DFYNE's CEO and partnered athletes, they created an impactful video, sharing stories of lived experience to highlight the importance of reaching out for help. As a community - customers, partnered athletes and the DFYNE team - they've used their platform to remind people that we're never alone in what we're facing
- Since beginning their support, DFYNE has raised over £50,000 for Samaritans through the support of their community
To discuss how your brand can form a partnership with Samaritans please contact our Corporate Partnerships Team.