Our three-year charity partnership with Three UK will connect 1 million people to emotional support.
Samaritans and Three have a shared belief in the life-changing power and possibility of human connection to make our lives better every day.
Three is leveraging its technology, retail stores and expertise to help more people access emotional support, 24/7, 365 days a year.
Our partnership with Three will help Samaritans to meet new and evolving demands for support as we emerge from these uncertain times and focus on the long-term impact of the pandemic on the nation’s wellbeing. Three shares Samaritans’ belief that staying connected with each other is a vital way to look after ourselves and our loved ones. This partnership will further drive our efforts to help more people and we can’t wait to see what we will achieve together.
Julie Bentley, Chief Executive Officer at Samaritans
Over the course of a three-year partnership kicking off in April 2021, Three and Samaritans will expand support services, powered by Three’s network and technology, along with bespoke training, resources and fundraising initiatives to support the wellbeing of the nation.
This will extend the support that Samaritans already provides to people across the country.
This partnership marks an important step in our journey to deliver better connectivity, every day for every customer. Our work with Samaritans is one way in which we’re investing not only in technology but using the power of human connection to make people’s lives better.
Elaine Carey, Chief Commercial Officer at Three
Inspiring the nation to become better listeners with Better Phone Friend
The Better Phone Friend campaign launched on 29 April 2021 to mark our new partnership with Three.
The campaign aimed to help people think about the ways in which they can be better listeners to the people around them. At the heart of the Better Phone Friend campaign is connecting with others.
The campaign was supported by a number of high-profile people including McFly's Tom Fletcher and Dougie Poynter.
Advertisements to promote the Better Phone Friend campaign will be broadcast over a number of high-profile and popular TV programmes such as Coronation Street, Gogglebox, 8 Out of 10 Cats Does Countdown and Alan Carr's Epic Game Show over the May Bank Holiday weekend. The campaign ads were also on a range of Premier League matches held over that weekend.
Better Phone Friend will also be featured on radio on Heart, Capital and Hits Radio between April and mid-June 2021.
Three is official sponsor of Samarathon
Three is Samaritans' first ever official sponsor of Samarathon, the marathon that encourages people to run, jog or walk 26 miles over the month of July to improve wellbeing and help Samaritans save lives.
As official sponsor of Samarathon, Three is promoting the month-long fundraising event among its 300 stores and 4,300 employees to grow Samarathon and raise vital funds and inspire more people to take on the challenge.
Interested in partnering with Samaritans?