Our award-winning poster campaign in stations around the UK.
We put thousands of posters and adverts up in stations across England, Scotland and Wales raising awareness of our 24-hour listening service, which offers emotional support to anyone who needs someone.
We wanted people to know that whatever they're facing, a Samaritan will face it with them. No judgement. No pressure.
MullenLowe London, the creative agency we worked with on this campaign, won the prestigious 'Wood Pencil' award in the Photography for Advertising category for the 'We Listen' images.
We Listen is supported by Network Rail on behalf of the wider rail industry.