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Talk to Us toolkit

24 July (24/7) is Samaritans Awareness Day, because we’re here to listen 24/7

On this date and throughout July, we'll be running our awareness-raising campaign Talk to Us, to remind people that we’re here for anyone who needs someone to listen.

We aim to share one simple message: Samaritans are here 24/7 for anyone who is struggling to cope.

Talk to us, we’ll listen.

How can you help?

Please share our #TalkToUs and #SamaritansAwarenessDay materials to help us raise awareness that Samaritans are here 24/7 for anyone who is struggling to cope.

On this page you’ll find a range of assets including images, GIFs, suggested social media posts and an internal news story for your organisation to share throughout July.

Downloadable social assets

Please use the links below to download Talk to Us and Samaritans Awareness Day assets, which can be shared on social media along with our suggested social media posts below.

Download document: Download 'Talk to Us' static asset

362.9 kb - JPG

Download document: Download 'Talk to Us' gif

1.2 mb - GIF

Download document: Download 'ways to get in touch' gif

3.2 mb - GIF

Download document: Download 'Samaritans Awareness Day' gif

3.4 mb - GIF

Sharing on social media

Please help us to raise awareness throughout July by sharing our suggested social media messages, alongside the downloadable assets above.

Suggested social media messages

Twitter and LinkedIn

Talk to Us messages (to be shared throughout July)

  1. Every 10 seconds, @Samaritans responds to a call for help. We’re proud to share their awareness-raising campaign #TalkToUs, to remind people that Samaritans are there 24/7 for anyone who needs someone to listen 💚
    Suggested asset: Talk to Us static, Talk to us gif or ways to get in touch gif
  2. We’re proud to share @Samaritans awareness-raising campaign #TalkToUs, to remind people that Samaritans are there for anyone struggling to cope, 24 hours a day, 365 days a year 💚
    Suggested asset: Suggested asset: Talk to Us static, Talk to us gif or ways to get in touch gif

Samaritans Awareness Day (to be posted on 24 July)

  1. Today’s date is 24/7. We’re supporting #SamaritansAwarenessDay by reminding you that if you need to talk, @Samaritans is there 24/7 for anyone who needs someone to listen.
    Suggested asset: Samaritans Awareness Day gif or ways to get in touch gif
  2. 24 July is #SamaritansAwarenessDay – a chance to remind people that @samaritans is there for anyone who needs someone to listen, 24/7 💚
    Suggested asset: Samaritans Awareness Day gif or ways to get in touch gif
  3. Today is #SamaritansAwarenessDay 💚 We’re sharing @Samaritans campaign to remind people that Samaritans are always there, 24/7, for anyone who’s struggling to cope.
    Suggested asset: Samaritans Awareness Day gif or ways to get in touch gif

Facebook and Instagram

Talk to Us (to be shared throughout July)

  1. Every 10 seconds, @samaritanscharity responds to a call for help. We’re proud to share the charity’s awareness-raising campaign #TalkToUs, to remind people that Samaritans are there for anyone who needs someone to listen 💚
    Suggested asset: Talk to Us static, Talk to us gif or ways to get in touch gif
  2. We’re proud to share @samaritanscharity awareness-raising campaign #TalkToUs this July, to remind people that Samaritans are there for anyone struggling to cope, 24 hours a day, 365 days a year 💚
    Suggested asset: Talk to Us static, Talk to Us gif or ways to get in touch gif

Samaritans Awareness Day (to be posted on 24 July)

  1. Today’s date is 24/7. We’re supporting #SamaritansAwarenessDay by reminding you that if you need to talk, @samaritanscharity is there 24/7 for anyone who needs someone to listen.
    Suggested asset: Samaritans Awareness Day static, Samaritans Awareness Day gif or ways to get in touch gif
  2. 24 July is #SamaritansAwarenessDay – a chance to remind people that @samaritanscharity is there for anyone who needs someone to listen, 24/7 💚
    Suggested asset: Samaritans Awareness Day static, Samaritans Awareness Day gif or Ways to get in touch gif
  3. Today is #SamaritansAwarenessDay 💚 We’re sharing @samaritanscharity campaign to remind people that Samaritans are always there 24/7 for anyone who’s struggling to cope.
    Suggested asset: Samaritans Awareness Day static, Samaritans Awareness Day gif or Ways to get in touch gif

Printed marketing materials

If you'd like to order printed signposting materials such as leaflets and posters, please register and place an order using our Brand Centre.

Internal news copy

If you're planning to raise awareness this July, please feel free to use the internal news copy below to let colleagues know more about the campaign. You may adapt this messaging to reflect any specific activities you may have planned for July.

Throughout July, Samaritans will be running its annual awareness-raising campaign, Talk to Us. The campaign aims to let people know that Samaritans volunteers are here 24/7 for anyone who is struggling to cope.

In 2021 Samaritans volunteers spent over one million hours responding to calls for help.

To show our support, we will be raising awareness on social media throughout July, as well as marking Samaritans Awareness Day on 24 July.

If you’d like to get involved, you can help raise awareness this month by sharing Samaritans’ messaging on your own social media pages using #TalkToUs and #SamaritansAwarenessDay.

When life is difficult, Samaritans are here – day or night, 365 days a year. You can call them for free on 116 123, email them at [email protected], or visit www.samaritans.org to find your nearest branch.

Thank you

Thank you for helping to raise awareness of Samaritans. With your support, we can encourage more people to talk to us if they're struggling to cope. Together we can make change that saves lives.

Need support? Call 116 123 to speak to a Samaritan or

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Samaritans is a charity registered in England and Wales (219432) and in Scotland (SC040604) and incorporated in England and Wales as a company limited by guarantee (757372). Samaritans Ireland is a charity registered in the Republic of Ireland (20033668) and incorporated in the Republic of Ireland as a company limited by guarantee (450409). Samaritans Enterprises is a private limited company (01451175).