Small Talk Saves Lives Toolkit

Samaritans’ Small Talk Saves Lives is delivered in partnership with Network Rail, British Transport Police and the wider rail industry. The campaign will run from 21 February to 12 March 2023.

Since launching in 2017 Small Talk Saves Lives has successfully raised awareness within railway stations and other public settings about the need to trust your instincts and start a simple conversation if you think someone might need help.

A little small talk and a simple question like “Hi, where can I get a coffee?” can be all it takes to interrupt someone's suicidal thoughts and could help set them on the journey to recovery.

It’s normal to feel anxious about starting a conversation and making small talk. You might worry about saying the wrong thing – but having the confidence to act could help save a life.

Use the images, film and suggested copy below to promote #SmallTalkSavesLives on your channels from 21 February and join thousands of people looking out for one another.

To share the campaign internally within your organisation you can:

• Display posters on noticeboards within your workplace or share the campaign through your internal channels
• Share the suggested copy for Corporate Partners available below

If you'd like to share the campaign externally, please download our suggested newsletter copy.

If you plan to share the campaign, please let us know as we'd love to hear your feedback. You can contact us at [email protected]

Thank you for supporting Samaritans. Thanks to you we can continue to be there for anyone struggling to cope. Together we can make change that saves lives.

For further information please contact:

Maddie Battersby, Marketing and Communications Manager, [email protected]

Nikki Mugford, Campaigns Manager, [email protected]

* The research was conducted by Censuswide with 2,004 Nationally Representative UK General Consumers (16+) between 03.01.2023 - 05.01.2023. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.