Brew Monday Toolkit for Trusted Partners and Supporters

What is Brew Monday?

The third Monday in January is sometimes referred to as ‘the most difficult day of the year’ but this is a myth – we all have our good days and our bad days, and those aren’t for the calendar to decide.

Help us bust the ‘Blue Monday’ myth by encouraging colleagues, friends and family to stay connected over a cuppa and a catch-up.

You can host your own Brew Monday event online or in-person, or even do something as simple as picking up the phone and checking in on someone you care about.

How can I get involved?

This toolkit is your one-stop shop for supporting Samaritans Brew Monday campaign, taking place on 19 January 2026.

Hosting a Brew Monday event is simple. It doesn’t matter if it’s over a lunch break or after a meeting, if you’re sharing a cuppa and listening, you’re doing it right.

Arrange your event on or around the 19 January. Don’t be shy, let people know about your event. Everyone likes to be invited to something nice. Send a calendar invite and promote the event in your workplace throughout January.

Make your Brew Monday special with your favourite cuppa and maybe a slice of cake, then donate the cost of a coffee, or whatever you're able to give, it all goes a long way to help keep Samaritans listening. Just £10 could help us answer a lifesaving call.

Can’t make the 19 January? No problem, you can host a Brew Monday get together anytime. It’s the taking part that counts. By taking part and raising money, you’ll help make sure there’s always someone there for anyone who’s going through a difficult time.

We would love to see pictures from your Brew Monday event on social!

Get a group photo or a screengrab from a videocall to share on your channels. Please don't forget to use #BrewMonday or tag us in your posts.

1. It’s more important than ever to take the time to check in with the people we care about. That’s why we’re getting together for #BrewMonday this year to raise vital funds and awareness for @Samaritans ☕ 💚 https://bit.ly/3aaYyUD​
2. We’re proud to support @Samaritans #BrewMonday campaign ☕ People can feel low on any day of the year but connecting over a cuppa is a great way to check in with each other 💚 https://bit.ly/3aaYyUD ​
3. We’re hosting our own #BrewMonday event to help debunk the ‘Blue Monday’ myth, connect with each other and support @Samaritans vital work. https://bit.ly/3aaYyUD ​

Another great way to support us in the lead up to Brew Monday and on the 19 January is to reshare the content we will be posting on our social channels.

1. The quickest and easiest way is online at: samaritans.org/brew-fundraising
2. Set up a JustGiving page and if people give cash, bank it and donate it.
3. Send a cheque made payable to Samaritans to: Samaritans, The Upper Mill, Kingston Road, Ewell, Surrey KT17 2AF
4. To make a donation over the phone, you can call our Supporter Care team on 03709 00 00 32.

Remember to include a note with the name of your organisation and your details so we can say thank you.

Samaritans is needed now more than ever, so is your support as a trusted partner and funder. We answer a call for help every 10 seconds but we couldn't do what we do without supporters like you. Thank you so much for supporting Brew Monday 💚

And thank you to our Brew Monday sponsor, Three UK ☕