U Can Cope World Suicide Prevention Day campaign

Samaritans is not only for people who are suicidal. We know that when we reach out and help people earlier, we can genuinely reduce suicidal risk. We also know that life can be unbelievably tough, but we believe that given the chance, many people are able to work through their problems themselves if they are able to find someone to listen unconditionally when they need it.
 
In today’s world it has never been more important to resolve our problems and issues by talking about them. We are pleased to be a part of the film - U Can Cope, which is being released on World Suicide Prevention Day (WSPD - 10th September). The film promotes the message that there is always hope and there is always help. We know that anyone can experience suicidal thoughts and talking is much more than just an ‘outlet’- it can move you forward and, it can make you stronger.
 
Reducing and preventing suicide is our mission and last year we began working closely with over 50 national organisations to develop a shared declaration for suicide prevention. Part of this declaration recognises the need to improve help-seeking behaviours among ‘high risk’ groups and across the wider population. This Call to Action for Suicide Prevention has adopted an underlying theme for all shared communications activity of ‘seeking help and finding hope’.
 
When Dr Alys Cole-King approached us to become involved with U Can Cope, we saw it as a great opportunity to work with our Call to Action partners. This film will be a real first step towards delivering the aims of our joint declaration and will be aired on 10th September at the official launch of the Call to Action at the Houses of Parliament.
 
Samaritans is always looking for new and innovative ways to reach people who are struggling to cope. The majority of people who contact us do so via traditional methods, but a strong digital presence helps us let people know that they can talk to us anytime they like, in their own way, and off the record - about whatever’s getting to them. U Can Cope will help people understand that anyone can have suicidal thoughts and that help is available.
 
Trailer for the U Can Cope video:
 http://vimeo.com/48130355