Scarlett Moffatt - Ambassador

TV and media personality Scarlett Moffatt called Samaritans when she was struggling with negative press scrutiny and trolling, following her being crowned Queen of the Jungle in I’m a Celebrity Get Me Out Of Here in 2016.

Wanting to give back and help others find the help they need, Scarlett started supporting us in early 2020, raising awareness through her significant platform and helping to promote some of our key campaigns and moments. This began with a Grazia exclusive where Scarlett first talked about having used our services.

For Mental Health Awareness Week 2020, when the theme was kindness, Scarlett promoted Samaritans on her Instagram, talking about how we can be kind to ourselves as well as others. That year she also posted about numerous other moments to raise awareness of our services and provide signposting, such as on World Suicide Prevention Day and World Mental Health Day.

In January 2021, Scarlett did an Insta takeover for our Brew Monday campaign, posting lots of pieces to camera and Brew related content encouraging people to reach out and connect.

In May 2021, off the back of all Scarlett’s incredible support, Scarlett was appointed one of our official Ambassadors, an announcement that was made on BBC Breakfast on the first morning of Mental Health Awareness Week. This had significant press pick up and other media titles Scarlett spoke to included Lorraine, Grazia, Bryony Gordon’s Mad World podcast, Heat magazine and Metro.

For Mental Health Awareness Week in 2022, Scarlett was the digital cover and guest editor for Hello! Magazine’s online mental health issue, talking about her experiences and signposting to Samaritans.

In 2026 we secured our second Radio 4 Appeal, which Scarlett presented and supported on her socials, telling Layla’s story.

Scarlett continues to be a wonderful advocate for Samaritans, including nominating us to benefit from her winnings in various TV game shows, which has raised thousands of pounds to support our work.