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Impact Report 2024/25

Friday 21 November 2025

35 min read

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Chapter 1: Welcome from the Chair and the Chief Executive

In the time it takes you to read this foreword, at least eight people will have reached out to a Samaritans volunteer. We answer a call for help every 10 seconds, day and night. That’s more than 3.3 million calls for help across the UK and Ireland this year.

Behind each call, chat, or conversation is someone looking for connection, often in their most difficult hour. And thanks to the dedication of our volunteers, staff, and supporters, we are always here to listen.

However, too many people still fear reaching out due to the shame associated with having suicidal thoughts. We’re proud of the work we did this year to challenge that stigma through powerful campaigns seen by millions.

Just as important has been the unseen work we’ve been doing at the charity – moving all branches in the UK and Ireland to a new digital telephony system that will futureproof our helpline services. Our number one priority was to avoid any interruptions to the helpline while this rolled out, and it is a great credit to our staff and volunteers that we achieved that.

Rosanna, a Samaritans volunteer in Oxford on the phone

Rosanna, a Samaritans volunteer in Oxford

Elsewhere we expanded our peer support in prisons and welcomed more voices with lived experience into the heart of our decision making. In Scotland, we published ground-breaking research on financial insecurity and suicide risk. In Ireland, we celebrated ten years of the 116 123 helpline and were recognised as Humanitarian Organisation of the Year by the Irish Red Cross.

In Wales, we ran targeted projects to reach those who can go unheard. Across all of this work, our focus remained the same: making sure no one has to face what they’re feeling alone.

But we cannot ignore the pressure we face in these tough times. Demand for support is high, and the financial environment remains uncertain. In these challenging times, maintaining our work to meet demand is only possible thanks to the continued generosity of our supporters and partners. That is why we are so grateful to every person who fundraised, volunteered, donated, or stood with us this year. You make this work possible.

Looking ahead, we remain committed to our vision that fewer people die by suicide. We know we have more to do – but together, we are making a difference. Thank you for being part of that.

Julie Bentley

Chief Executive

Keith Leslie

Chair of Trustees

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