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Chapter 9: How we raise and spend our money

How you helped us raise vital funds

Thank you to everyone who supported Samaritans this year. In these challenging times, you made it possible for us to be here, day and night, whenever people needed somewhere to turn. But more people are struggling, and sustaining this work takes all of us. Here are just some of the ways your support has made a difference.

280k

raised as our Dawn Walk brought together more than 2,000 people to remember loved ones side by side.

42,578

people were welcomed as new donors.

500k

raised for Samaritans by Jacksepticeye's live-streamed global Thanksmas fundraiser.

6,000

joined our STEP training courses, building skills to better support others.

133k

raised thanks to our supporter James Cooper's incredible challenge of 365 marathons in 2024.

£1.1m

was raised thanks to our amazing team of almost 500 runners at the TCS London Marathon.

Financial information

Income (total £27.5m)

This chart shows Samaritans’ charitable income in 2024/25. Thanks to the £27.5 million you helped us raise this year, Samaritans volunteers were able to answer a call for help every ten seconds.

Income chart for impact report

This chart shows Samaritans’ charitable income in 2024/25.

Expenditure (total £28m)

This chart shows Samaritans’ expenditure in 2024/25. This year we spent 76 pence in every pound across four strategic priority areas: Access, Impact, Capacity and Reach. Just 24 pence in every pound was invested in fundraising, our strategic priority area of Sustainability, to help us raise enough income for next year and beyond.

Expenditure graph for impact report

This chart shows Samaritans’ expenditure in 2024/25.

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