We will strive to become the best organisation we can be, for our beneficiaries, for our supporters and for each other.
This means becoming more inclusive and diverse in everything we do, in working towards Samaritans’ vision that fewer people die by suicide.
What we do
We will ensure our service is there for everyone who needs us, identifying all groups who may be at risk and understanding different backgrounds and circumstances
We will maximise our reach by learning from the experiences of others, working with them to develop our plans and using research, community networks and technology to engage as widely as we can across society
Who we are
We will build a culture where everyone is appreciated for their unique self and unique contribution, based on our shared behaviours of support, trust, respect and being aspirational
We will remove barriers in how we operate as a charity to promote and enable inclusion
We will work harder to learn what we don’t know and remove bias from our organisation, so we can achieve our full potential
What we say
We will use our position as a trusted charity to champion inclusivity and diversity in our brand, marketing and campaigning
We will communicate in ways that are accessible to all
Working with others
We will stand proudly alongside partners and supporters who share our values, working with them to make sure our voices are heard