Together, we can make suicide prevention a priority.
Life can be wonderful. Life can be tough. We can all struggle. Any place, any time.
Samaritans is the charity that prevents suicide through the power of human connection. Our supporters make this possible.
Your kindness helps us be there for anyone in crisis anyone struggling to cope - 24 hours a day, 365 days a year. That’s why we’re committed to treating you with fairness, care, and respect.
Here’s our promise to you.
What you can expect from us
We’re here for you
- You can reach our Supporter Care team easily by phone, email, or using our online form.
- We’ll always treat you fairly, with compassion and without pressure.
- If something’s not right, we want to know. Your feedback is welcome, and complaints are taken seriously.
We raise funds the right way
- We follow the Code of Fundraising Practice, are regulated by the Fundraising Regulator, and always comply with charity law.
- We carefully monitor fundraisers, volunteers and third parties working on our behalf.
- If our high standards aren’t met, we take action quickly.
We put your support to work
- Your donations help us reach people before it’s too late. We use them where they’ll do the most good.
- We’re transparent about how we use donations, and you can see a breakdown of our fundraising costs and impact in our Impact Report.
We respect your rights
- We care deeply about your privacy. Read our Privacy Statement to see how.
- We take looking after your data seriously and will never sell your information to anyone.
- If you ask us not to contact you in a certain way, we won’t. You can change your preferences at any time.
- If you’re in a vulnerable situation, we follow clear procedures to ensure your wellbeing and never ask for a donation.
We don’t apply pressure
- We’re grateful for any support you choose to give, and if you decide not to donate or to cancel your gift, we’ll simply say thank you.
- We’re here to build a relationship that feels right for you.
Why your support matters
Every day and night, thousands of volunteers from all walks of life are here to listen.
By phone, email, letter, online or in person. Whoever you are. Whatever you’re facing.
We connect people in crisis with trained volunteers who will always listen.
We unite people with lived experience, campaigners, and communities to make suicide prevention a priority.
Together, we can make a difference.
Let’s prevent suicide today. Because tomorrow’s too late.