Bakkavor is proudly supporting Samaritans to help ensure there is always someone there to listen to anyone struggling to cope.
As part of Mental Health Awareness Week 2025, we were pleased to launch our partnership with Bakkavor, the UK’s leading provider of fresh prepared food.
The partnership will see Samaritans provide professional training to Bakkavor’s wellbeing champions and leaders, equipping them with the skills and knowledge to offer enhanced support to staff.
In addition to the workplace training, Samaritans will also provide support and resources to strengthen mental health initiatives across the business.
The partnership is off to a brilliant start with colleagues organising bake sales, wear it green days and journaling workshops.
“We recognise that mental health is just as important as physical health, yet it remains a topic that many find difficult to discuss. That’s why we are incredibly proud to be partnering with Samaritans, an organisation that has been a beacon of support for those in emotional distress for over 70 years. This collaboration underscores our commitment to fostering a culture where open conversations about mental health are encouraged, and where every colleague feels supported and valued.”
Donna-Maria Lee, Chief People Officer of Bakkavor Group.
"We’re excited to work with Bakkavor and enhance their wellbeing initiatives for thousands of staff. Mental health in the workplace is an important issue, as we can all benefit from learning how best to manage our own wellbeing and better support our colleagues who may be struggling. Partnerships like these ensure Samaritans can continue to be there to listen 24 hours a day, 365 days a year, so we thank Bakkavor and look forward to creating change that can help save lives.”
Gwen Grant, Head of Corporate Partnerships at Samaritans
Every 10 seconds, Samaritans answers a call for help. The funds raised through the partnership will ensure we can continue to be there for people, whatever they’re facing.
Together we can make change that saves lives.
Interested in partnering with Samaritans?
Get in touch with the team