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World Suicide Prevention Day 2025 toolkit

World Suicide Prevention Day toolkit for partners and funders

Every year, organisations and communities around the world come together on 10 September to raise awareness about the importance of suicide prevention.

Samaritans is the charity that prevents suicide through the power of human connection.

This World Suicide Prevention Day, we’re sharing an important message: If you think someone might be suicidal, take action, interrupt their thoughts and show them you care.

Suicidal thoughts can be interrupted.

Suicide is not inevitable. You can interrupt someone’s suicidal thoughts. You could save a life.

We surveyed people with lived experience and the majority told us that their suicidal thoughts have been interrupted.*

This year’s campaign was co-created with people who have lived experience of suicidal thoughts. We’re sharing their experiences and insights to help you take action if you suspect someone may be suicidal.

This World Suicide Prevention Day, we’ve put together a toolkit packed with content and suggested messaging to help you support others and raise awareness on the day.

Social media posts and internal communications

X and LinkedIn:

Join us in standing with @Samaritans this #WorldSuicidePreventionDay 💚

Suicide is not inevitable. You can interrupt someone’s suicidal thoughts. You could save a life. Find out how you can help 👉 samaritans.org/WSPD

Facebook and Instagram:

This #WorldSuicidePreventionDay, we're sharing an important message from our charity partner @samaritanscharity: if you think someone might be suicidal, take action, interrupt their thoughts and show them you care. 💚 To find out how, visit samaritans.org/WSPD

Dear [insert name],

September 10 is World Suicide Prevention Day, a chance for organisations and communities around the world to come together to raise awareness and campaign for better suicide prevention.

This World Suicide Prevention Day, our charity partner, Samaritans is sharing one important message:

If you think someone might be suicidal, take action, interrupt their thoughts, and show them you care.

Small interruptions you make and actions you take could help someone who is suicidal. You don’t have to be an expert to save someone’s life.

This World Suicide Prevention Day, Samaritans has co-created a campaign with people who have experienced suicidal thoughts. They've shared real, practical ways you can help someone you might be worried about.

To learn more about how to interrupt someone's suicidal thoughts visit: samaritans.org/WSPD

Remember, you’re not alone. If you’re struggling, you can contact Samaritans any time of the day or night by phoning 116 123 or emailing [email protected]

Downloadable assets

Thank you

At Samaritans, our vision is that fewer people die by suicide.

We campaign tirelessly to make suicide prevention a priority and we’re also here to listen, day or night, for anyone who’s struggling to cope.

But we can’t do what we do alone. It’s thanks to our incredible supporters, like you, that we can continue to be there for anyone who is going through a difficult time.

Thank you.

World Suicide Prevention Day

Every year, on 10 September, organisations around the world get together to raise awareness about suicide prevention.

Need support? Call 116 123 to speak to a Samaritan or

view other ways to get in touch