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Samaritans Awareness Day toolkit

24 July is Samaritans Awareness Day, because we’re here to listen 24/7

On Samaritans Awareness Day, we’re raising awareness that Samaritans is the charity that prevents suicide through the power of human connection.

How you can get involved

Please share our #SamaritansAwarenessDay materials to help us raise awareness that Samaritans are here to listen when it matters most, 24/7.

On this page you’ll find a range of assets including images, GIFs and suggested social media posts to share.

Is your company supporting Samaritans Awareness Day? Visit our Samaritans Awareness Day company toolkit page for ideas for company fundraising challenges, social media assets and an internal news story to share with colleagues.

Share our powerful new film

It’s time to stop whispering about suicide. We are losing too many to silence. So help us to shout about saving lives this Samaritans Awareness Day by watching and sharing our powerful new film. It features heartfelt performances from the Samaritans community, including the lead actor, who has been a listening volunteer for 12 years.

Downloadable social assets

Samaritans awareness day social media post

Please use the links below to download Samaritans Awareness Day assets, which can be shared on social media along with our suggested social media posts below.

Sharing on social media

Please help us to raise awareness by sharing our suggested social media messages, alongside the downloadable assets above.

Suggested social media messages

  1. Today’s date is 24/7, which is #SamaritansAwarenessDay. Remember that when life is difficult, @Samaritans are there to listen 24/7.
    Suggested asset: 'Every hour, every day, every life' or Samaritans Awareness Day gif
  2. 24 July is #SamaritansAwarenessDay – a chance to remind people that if you're finding life tough, @samaritans are there to listen, 24/7 💚
    Suggested asset: 'I'm supporting Samaritans Awareness Day' or Samaritans Awareness Day gif
  3. Today is #SamaritansAwarenessDay 💚 I'm sharing @Samaritans campaign to remind you that Samaritans are always there to listen 24/7.
    Suggested asset: 'I'm supporting Samaritans Awareness Day' or 'You are never alone'

  1. Today’s date is 24/7, which is #SamaritansAwarenessDay. Remember that when life is difficult, @samaritanscharity are there to listen 24/7.
    Suggested asset: 'Every hour, every day, every life', or Samaritans Awareness Day gif
  2. 24 July is #SamaritansAwarenessDay – a chance to remind people that if you're finding life tough, @samaritanscharity are there to listen 24/7 💚
    Suggested asset: 'I'm supporting Samaritans Awareness Day' or Samaritans Awareness Day gif
  3. Today is #SamaritansAwarenessDay 💚 I'm sharing @samaritanscharity campaign to remind you that Samaritans are always there to listen 24/7.
    Suggested asset: 'I'm supporting Samaritans Awareness Day' or 'You are never alone'

Twitter and LinkedIn

  • Every 10 seconds, @Samaritans answer a call for help. We’re helping to raise awareness by reminding people that Samaritans are there 24/7 for anyone who needs someone to listen 💚
  • Bob 10 eiliad, mae @Samaritans yn ateb galwad am gymorth. Rydyn ni’n helpu i godi ymwybyddiaeth drwy atgoffa pobl bod y Samariaid yno 24/7 i unrhyw un sydd angen clust i wrando 💚

    Suggested asset: We're here 24/7 (Welsh bilingual version)

  • Remember, you are not alone @Samaritans are there for anyone struggling to cope, 24 hours a day, 365 days a year 💚
  • Cofiwch, dydych chi ddim ar eich pen eich hun. Mae @Samaritans yno i unrhyw un sy’n cael trafferth i ymdopi, 24 awr y dydd, 365 diwrnod y flwyddyn💚

    Suggested asset: We're here 24/7 (Welsh bilingual version)

  • Today’s date is 24/7. We’re supporting #SamaritansAwarenessDay by reminding you that if you need to talk, @Samaritans is there 24/7 for anyone who needs someone to listen.
  • 24/7 yw’r dyddiad heddiw. Rydyn ni’n cefnogi #DiwrnodYmwybyddiaethSamariaid drwy eich atgoffa bod @Samaritans yno 24/7 i wrando ar unrhyw un, os oes angen siarad arnoch.

    Suggested asset: Samaritans Awareness Day (Welsh bilingual version)

  • 24 July is #SamaritansAwarenessDay – a chance to remind people that @samaritans is there for anyone who needs someone to listen, 24/7 💚
  • Mae 24 Gorffennaf yn #DiwrnodYmwybyddiaethSamariaid – cyfle i atgoffa pobl bod @samaritans yno i unrhyw un sydd angen clust i wrando, 24/7 💚

    Suggested asset: Samaritans Awareness Day (Welsh bilingual version)

  • Today is #SamaritansAwarenessDay 💚 We’re sharing @Samaritans campaign to remind people that Samaritans are always there, 24/7, for anyone who’s struggling to cope.
  • Mae heddiw yn #DiwrnodYmwybyddiaethSamariaid 💚 Rydyn ni’n rhannu ymgyrch @Samaritans yn atgoffa pobl bod y Samariaid yno bob amser, 24/7, i unrhyw un sy’n cael trafferth i ymdopi.

    Suggested asset: Samaritans Awareness Day (Welsh bilingual version)

Facebook and Instagram

  • Every 10 seconds, @Samaritanscharity answer a call for help. We’re helping to raise awareness by reminding people that Samaritans are there 24/7 for anyone who needs someone to listen 💚
  • Bob 10 eiliad, mae @Samaritanscharity yn ateb galwad am gymorth. Rydyn ni’n helpu i godi ymwybyddiaeth drwy atgoffa pobl bod y Samariaid yno 24/7 i unrhyw un sydd angen clust i wrando 💚

    Suggested asset: We're here 24/7 (Welsh bilingual version)

  • Remember, you are not alone @Samaritanscharity are there for anyone struggling to cope, 24 hours a day, 365 days a year 💚
  • Cofiwch, dydych chi ddim ar eich pen eich hun. Mae @Samaritanscharity yno i unrhyw un sy’n cael trafferth i ymdopi, 24 awr y dydd, 365 diwrnod y flwyddyn💚

    Suggested asset: We're here 24/7 (Welsh bilingual version)

  • Today’s date is 24/7. We’re supporting #SamaritansAwarenessDay by reminding you that if you need to talk, @Samaritanscharity is there 24/7 for anyone who needs someone to listen.
  • 24/7 yw’r dyddiad heddiw. Rydyn ni’n cefnogi #DiwrnodYmwybyddiaethSamariaid drwy eich atgoffa bod @Samaritans yno 24/7 i wrando ar unrhyw un, os oes angen siarad arnoch.

    Suggested asset: Samaritans Awareness Day (Welsh bilingual version)

  • 24 July is #SamaritansAwarenessDay – a chance to remind people that @Samaritanscharity is there for anyone who needs someone to listen, 24/7 💚
  • Mae 24 Gorffennaf yn #DiwrnodYmwybyddiaethSamariaid – cyfle i atgoffa pobl bod @Samaritanscharity yno i unrhyw un sydd angen clust i wrando, 24/7 💚

    Suggested asset: Samaritans Awareness Day (Welsh bilingual version)

  • Today is #SamaritansAwarenessDay 💚 We’re sharing @Samaritanscharity campaign to remind people that Samaritans are always there, 24/7, for anyone who’s struggling to cope.
  • Mae heddiw yn #DiwrnodYmwybyddiaethSamariaid 💚 Rydyn ni’n rhannu ymgyrch @Samaritanscharity yn atgoffa pobl bod y Samariaid yno bob amser, 24/7, i unrhyw un sy’n cael trafferth i ymdopi.

    Suggested asset: Samaritans Awareness Day (Welsh bilingual version)

Printed marketing materials

If you'd like to order printed signposting materials such as leaflets and posters, please register and place an order using our Brand Centre.

Thank you

Thank you for helping to raise awareness of Samaritans. Together, we can make suicide prevention a priority and reach people before it’s too late.

Need support? Call 116 123 to speak to a Samaritan or

view other ways to get in touch