About the campaign
About the campaign

 

Men and suicide

Around 6,000 people in the UK take their own lives every year and three-quarters of them are men.

Of these, the men most likely to die by suicide are those aged 25-55.

Samaritans are now launching a five-year campaign to get all men talking about their feelings. The aim is to get them to consider that calling Samaritans’ 24/7 confidential helpline could be an option for them.

Equally, though, we believe that talking to anyone – family, friends, colleagues, health professionals – is better than bottling things up.

Samaritans research

Our research into this target group also found that men from poorer backgrounds, those who are unemployed or in manual jobs, and those who have experienced difficult times such as financial worries or breakdowns in their family relationships were more likely to take their own lives.

Understanding our audience

 

Campaign materials

If you would like to support Samaritans by using any of the campaign materials on this page, please contact press@samaritans.org

Radio Advert

Samaritans "Punches" - 30 second advertisement:

 

Posters

A Samaritans helped me find my strength

A Samaritans helped me find my strength

 

Banner ads for the campaign

 

More information

This information forms part of Samaritans' latest advertising campaign targeting men to get all men talking about their feelings. The aim is to get them to consider that calling Samaritans’ 24/7 confidential helpline could be an option for them.

Equally, though, we believe that talking to anyone – family, friends, colleagues, health professionals – is better than bottling things up.

 

Introduction to Samaritans' campaign

About the campaign

Press Materials for the campaign

Contacting Samaritans for support

For more information about the campaign or the work of Samaritans please contact Sal Lalji, Media Manager, on press@samaritans.org or call 020 8394 8342.

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