Samaritans
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Media guidelines

Samaritans Media Guidelines are aimed at those reporting suicide in any media from factual description to dramatic portrayal. They briefly outline suicide facts, media myths, signs of suicide risk and offer recommended phrases to use when talking about suicide.

Download the 2006 Media Guidelines for Ireland (1.5MB PDF document)

Download the 2005 UK Media Guidelines for reporting suicide (1.5MB PDF document)

How the media can help

A fine line remains between sensitive, intelligent reporting by the media and sensationalising the issue. The focus should be on educating and informing the public. Copycat suicides account for about six percent of all suicides and the imitative behaviour can folow certain types of news reports and other portrayals of suicide.

Perhaps the most important guiding principle is to consider the reader, listener or viewer who might be in crisis when they read, hear or see the piece. Will this piece make it more likely that they will attempt suicide, or more likely that they will seek help?

The Media Guidelines have suggestions for both journalists and writers, photographers and directors, working in television, radio, theatre, film and electronic media. They are not exhaustive and do not seek to dictate, because each situation is different. They aim simply to offer support in deciding how to approach what is ultimately one of the most difficult things to write or speak about.

 

Guide to reporting suicide

A guide to phrases to use or avoid when mentioning suicide

Media Myths - A quick guide

Common misconceptions about suicide and the reality.

Find out more

How does drama affect suicide rates?

An episode of Casualty contained a story about an overdose through a drug available without prescription. Research showed that self-poisoning increased by 17% in the week following the broadcast and by 9% in the second week using the same drug. 20% of self-poisoning patients who had seen the programme said that it had influenced their decision to attempt suicide. The law was subsequently changed to prevent people buying large numbers of the drug in question.

A German television series, Death of a Student, depicted the railway suicide of a young man at the start of each episode. During the series, railway suicides by teenage males increased by 175%.3

Find out more about dramatic portrayals of suicide

How does factual reporting affect suicide rates?

In the UK, a newspaper reported a suicide by the unusual method of mixing household chemicals with lemonade. In the month following the coverage there were 9 cases of intentional poisoning using the same chemicals, compared with an average of 2 per month. In one case the exact environment was also replicated.

More information about suicide and the media on the MediaWise website