Our vision, mission and values

Samaritans Vision is that fewer people die by suicide.

We work to achieve this vision by making it our mission to alleviate emotional distress and reduce the incidence of suicide feelings and suicidal behaviour.

We do this by:

Being available

24 hours a day to provide emotional support for people who are experiencing feelings of emotional distress or despair, including those which may lead to suicide

Reaching out

to high risk groups and communities to reduce the risk of suicide

Working in partnership

with other organisations, agencies and experts

Influencing public policy

and raising awareness of the challenges of reducing suicide


The Values

We are committed to the following values:

  1. Listening, because exploring feelings alleviates distress and helps people to reach a better understanding of their situation and the options open to them
  2. Confidentiality, because if people feel safe, they are more likely to be open about their feelings
  3. People making their own decisions wherever possible, because we believe that people have the right to find their own solution and telling people what to do takes responsibility away from them
  4. Being non-judgemental, because we want people to be able to talk to us without fear of prejudice or rejection
  5. Human contact, because giving people time, undivided attention and empathy meets a fundamental emotional need and reduces distress and despair.