Wayne Hemingway votes for Samaritans' We Listen campaign as Design Award winner

Samaritans' We Listen campaign with its innovative posters has been nominated for a major award by design and fashion guru Wayne Hemingway.

The annual Beazley Designs of the Year awards, the winner of which will be announced on 26 January, celebrate products which capture the spirit of the year, deliver change, encourage new ways of living, embody best practice and enable access to life-changing experiences through websites.

The We Listen posters have been selected as part of the 70 most iconic designs from all over the world in 2016 and feature, alongside the other short-listed designs, in the Design Museum’s annual exhibition which runs until February 2017.

“We are delighted to be nominated for this prestigious award,” said Paul McDonald, Samaritans Executive Director of Communications, Policy and Campaigns.

“It is a tribute to the listening skills of our 20,000 volunteers who are there to take calls anytime free from any phone, and help people find a way through issues that are troubling them."

Samaritans has been nominated in the graphics category. The We Listen campaign, which was launched in February, has been described as “a coming together of great photography, intelligent copywriting and graphic excellence".

Designed by agency MullenLowe, supported by Samaritans suicide prevention partner Network Rail and photographed by Nadav Kander, the posters are on display at train stations and other transport hubs around the UK.

The aim is to catch the attention of the target audience, middle aged men who are at highest risk of suicide, using messages about common life events like divorce, redundancy, social isolation and money problems which can cause people to struggle.

They illustrate the difference between what people say and what they really mean. The campaign also aims to encourage people to get in touch with Samaritans volunteers via the free to caller helpline, email or seek help face to face at the 201 branches.

For more information and interviews, please contact press@samaritans.org or 020 8394 8396.

Promoting the power of positive listening: Paul McDonald and Samaritans CEO Ruth Sutherland

The writing on the wall: We Listen poster on display at the design museum

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