Welsh financial services company Admiral has made a generous donation to Samaritans as part of the Admiral Covid-19 Support Fund
The donations totalling £350,000 are from the Admiral Covid-19 Support Fund, a £6 million commitment by the company to support communities and charities impacted by the pandemic.
In addition to Samaritans, the other charities receiving large donations in time for Christmas are: The Wallich, Valleys Kids, School of Hard Knocks, Hijinx, Llamau, Women’s Aid, Tŷ Hafan and Maggies.
Since the launch of the £6 million Admiral Covid-19 Support Fund in 2020 it has supported communities across Wales and internationally. In spring 2021 Admiral donated £1 million to The UK Committee for UNICEF (UNICEF UK) in support of its efforts to tackle the ongoing devastation being caused by Covid-19 in India. Admiral, which employs 700 people in Delhi, witnessed first-hand the impact of Covid-19 in India. The £1 million donation helped provide access to critical oxygen supplies and increased rapid Covid-19 testing capacity.
The past two years have been challenging for many people, charities, and organisations. Caring for our communities is very important to us and we’re delighted to have been able to help those in need through the £6 million Admiral Covid-19 Support Fund. I’m thrilled that we’ve been able to make these donations in time for the festive season and hope our support enables the continuation of vital support, over the Christmas period and beyond.
Cristina Nestares, CEO of UK Insurance at Admiral
Admiral also donated £2 million to the UK insurance and long-term savings industry’s Covid-19 Support Fund which helped support some of the people hardest hit by the Covid-19 crisis. The donation supported Business in the Community’s National Business Response Network, linking business resources with community needs.
The Admiral Covid-19 Support Fund donation model also saw Admiral colleagues requesting what should be supported, which resulted in a wide variety of needs being met, such as providing school equipment, delivering medical supplies and PPE, sourcing tablets for care homes, donating meals to hospitals as well as making cash donations to charities and organisations in need. The company’s purpose is to help more people to look after their future, always striving for better together, and the Admiral Covid-19 Support Fund is a direct and natural expression of this purpose.
After numerous donations over two years, the Admiral Covid-19 Support Fund has now closed but Admiral’s commitment to supporting communities will continue into 2022 and beyond through new initiatives.