Press release: Apprentice star calls on businesses to ‘Feel Good’

-For Immediate Release-

Leon Doyle, star of BBC1’s The Apprentice, is asking local businesses to get behind Samaritans’ new workplace fundraising day, Feel Good Friday.

Sponsored by healthcare provider Simplyhealth, Feel Good Friday aims to recruit people to take part in ‘feel-good’ themed fundraisers and challenges at their place of work, in return for a donation to Samaritans. Employees are being encouraged to organise activities such as coming to work in slippers, playing ‘feel good’ songs, or hosting a lunchtime Zumba and aerobics class, all in the name of charity.

Former Apprentice contestant, Leon Doyle, founder of The Master Menu, is encouraging businesses to get behind Samaritans’ campaign.

He said: “January is always a tough month for both employers and employees suffering from post-Christmas blues and struggling to keep to New Year’s Resolutions. Fundraising is a great way of boosting staff morale and bringing a business together for a fantastic cause. Planning and organising activity to support Feel Good Friday is a great opportunity for the business community to come together and raise some money for Samaritans to continue their dedicated work.”

Samaritans’ Head of Fundraising, Chris Jarrett said: “It’s so important that as many employers and employees as possible get involved in Feel Good Friday.  Over the Christmas period, Samaritans answered more than 193,000 calls from people struggling to cope, and funds raised through Feel Good Friday will help us answer more calls from people with nowhere else to turn.”

Mark Day from Simplyhealth said: “Feel Good Friday is a fantastic idea and we are delighted to support Samaritans. Feel Good Friday is all about doing something fun and that makes you feel good. All too often we are so focused on keeping up with the pace of modern life that we forget to take some time to relax and enjoy ourselves. We hope that Feel Good Friday shows people the value of taking time out, whilst at the same time helping to raise money for a great cause.”

Feel Good Friday is taking place on Friday 3 February 2012 and companies can register to take part and download a fundraising pack by visiting

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For more information about the work of Samaritans, or the partnership with Simplyhealth please contact Claire Duncan on 020 8394 8345 or email

Notes to editors:

Samaritans is here for anyone feeling down and depressed or struggling to cope. Our volunteers are available 24/7 to offer confidential support by phone: 116 123, email:, or face-to-face. Visit for details of your local branch.

About Simplyhealth:

We became Simplyhealth in 2009 after bringing together HSA, BCWA, LHF, HealthSure and Totally Active, our family of health companies have joined together over the last nine years to form Simplyhealth
We’ve been providing healthcare solutions for nearly 140 years, dedicated to serving our customers through a variety of cash plans, dental plans, private medical insurance, healthcare trusts and mobility and living aids
Simplyhealth is a trading name of Simplyhealth Access, which is authorised and regulated by the Financial Services Authority
As of December 2010, Simplyhealth had 1.2 million customers providing cover for some 2 million lives
Simplyhealth is committed to making a positive impact on its communities. Last year, we donated £1.6 million to health related charities and causes