Kim-Joy gets her bake on for Samaritans Brew Monday

2018 Great British Bake-Off runner up, Kim Joy Hewlett, is donning her lucky apron and baking some of her creative treats in support of Samaritan’s Brew Monday on 21 January 2019.  

Fresh from storming to baking success with her spectacular animals inspired bakes, Kim-Joy is encouraging people to stamp the date in the diary for a get-together with mates, family, workmates and even strangers for a brew, to raise vital funds for Samaritans. 

Dubbed the most difficult day of the year, Samaritans is turning Blue Monday on its head and hoping to banish the January blues by rallying people everywhere to reach out to someone who may be lonely and have a chat over a brew and a biccie.  

Kim-Joy, who is a qualified psychological wellbeing practitioner and has suffered with social anxiety, thinks the little things can make all the difference. She said: “Setting aside time for a cup of tea might sound simple, but it is an act that helps offset other pressures. It means you get time for yourself and those close to you. It’s so easy for pressures to build up, which can lead to and perpetuate mental health issues. 

“A cup of tea (or your brew of choice), can bring us back to basics and help break down barriers. Whether you spend the time opening up, listening to others, or just reflecting and having some quiet time. It is a collection of lots of smaller gestures that hopefully will get us thinking or talking more about our mental health. 
“I’ll be spending Brew Monday having a cup of tea, baking and eating biscuits whilst hanging out with my lovely partner Nabil.” 

All over the country in communities and workplaces, people will be joining Brew Monday events in the lead-up to and on Monday 21 January 2019, raising vital funds to support Samaritans’ life-saving work. Anyone can join in Samaritans’ Brew Monday celebrations and organise a community event here to raise funds so Samaritans can be there for people going through a difficult time.    

Beth Simons, Community Fundraising Manager at Samaritans, said: “We want to banish those so-called January blues and Brew Monday is a great opportunity to reach out to someone that’s struggling, whilst raising money to keep the service running around the clock. It doesn’t have to be tea (or a Monday!) – juice, coffee or fizz on any day will do the trick. Sign up for your Brew Monday pack and we’ll send you everything you need to make your tea party a triumph!”  

To support Samaritans on Brew Monday, register for a free fundraising pack here The pack includes everything you need to host a Brew Monday event, including Samaritans tea bags, cake flags, posters and a collection box.  

You can follow @samaritans on Twitter, @samaritanscharity on Instagram or find us on Facebook Share your moment on social media using the hashtag #BrewMonday. 

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For further information, photos and interviews, please contact or 020 8394 8300. 

Photo caption 

  1. Kim-Joy Hewlett sips a brew in support of Brew Monday 

Notes to editors: 

  • Find out more about Brew Monday at

  • Samaritans responds to more than 5 million calls for help every year, offering emotional support by phone, email, text and face to face in its 201 branches across the UK and Republic of Ireland. 

  • Anyone can contact Samaritans for FREE any time from any phone on 116 123. This number won’t show up on your phone bill. Or you can email or visit to find details of your nearest branch. 

  • Samaritans is a charity and it’s the public’s kind donations and more than 20,000 volunteers that mean we are always there for anyone struggling to cope. Find out how you can support us at