ITV’s Loose Women’s Lighten the Load campaign in line for MIND media award

Mental health charity MIND has been battling to promote a responsible and sensitive portrayal of mental health issues through its annual Media Awards.  ITV’s Loose Women has been nominated in the Entertainment category for its Lighten the Load campaign, which Samaritans supported.

Lighten the Load encouraged viewers to put their mental health on a par with their physical health, by opening up about how they are feeling, and using listening skills to help others do the same.

Lighten the Load put talking and listening at the centre of the nations’ conversation and it reached a wide audience,” said Ruth Sutherland, Samaritans CEO. “Samaritans was proud to be involved and we hope that it has encouraged more people to reach out for support, and to support others.”

Loose Women presenters spoke out about their own experiences as part of Lighten the Load. Andrea McLean spoke about her postnatal depression and Colleen Nolan and Janet Street-Porter also shared their experiences of getting through difficult times.

Loose Women Deputy Editor Siobhan O’Gorman said: “One in four of us will experience poor mental health in any given year, and we at Loose Women think that is something we should be talking about.”

The results of the MIND awards will be announced at a ceremony at The Troxy in London on Monday 14 November. MIND’s annual rewards provide encouragement for any media, student or other organisation involved in reporting on mental health. The eleven categories include journalist, blogger, documentary and there is a new film award sponsored by Odeon.


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