A Coronation Street suicide storyline devised with Samaritans’ Media Advisory Service has won a major industry award.
At the MIND Media Awards in Queen Elizabeth Hall, London, last night, the story dealing with character Aidan’s death by suicide, triumphed in the Soaps and Continual Series category of the MIND Media awards, which recognise the best possible representations of mental health across TV, radio, print and online.
Samaritans Media Advisory team also supported Hollyoaks, which won the Making A Difference award for its #Don’tFilterFeelings campaign, which included Lily’s self-harm story.
Lorna Fraser, Samaritans’ Executive Lead, Media Advisory Service, said: “We are delighted that the Coronation Street and Hollyoaks stories have won awards, and we were really pleased to have the opportunity to work with the teams from both soaps to tackle such sensitive subjects in a responsible way.
“Research shows that irresponsible media reporting of suicide is triggering and damaging for vulnerable people, and Samaritans created the guidelines to mitigate this risk with the object of saving lives.
“We work regularly with journalists to raise awareness of the dangers of sharing details of methods and locations, and we feel we have made a lot of progress in the last few years. I hope we will continue to help foster supportive attitudes among the media and in doing so, reduce suicides.”
Samaritans’ Media Guidelines, which were devised in 1994, are regularly updated and have been praised by mental health activists and academics in the field of suicide research for highlighting the risk to vulnerable people when suicide methods and locations are reported in the media.