East Surrey Branch Publicity Officer

Purpose of Role: To ensure the awareness of Samaritans is raised in the local community in order to recruit volunteers, raise funds and develop caller awareness and to co-ordinate all publicity and public relations activities within the Branch.

Activities and Tasks: 

  • To liaise with the branch committee so that branch publicity is based on branch needs and is kept in touch with branch plans.
  • To raise awareness of Samaritans in order to recruit volunteers, raise funds and develop caller awareness.
  • To agree with the branch committee a plan for publicity activities each year and draw up a strategy to achieve this.
  • To co-ordinate all forms of publicity undertaken for the branch by volunteers and ensure they are working effectively together.
  • With the help of the branch, to recruit publicity volunteers as required and to manage and support them.
  • To ensure all publicity volunteers are given the opportunity to attend training sessions organised by the communications team or within the region
  • To organise branch participation in organisation-wide publicity campaigns by liaising with the communications team at General Office
  • To disseminate publicity materials from the branch catalogue
  • To write press releases and liaise with the local media in consultation with the branch director / chair and the regional marketing officer (if the media covers a wider area than the branch area)
  • To ensure branch publicity organised by and for the branch is in keeping with Samaritans policy, best practice guidelines and the law.
  • To ensure branch publicity is consistent with organisation-wide publicity by liaising with the communications team at General Office
  • To liaise with the regional marketing officer on a regular basis, attend regional publicity meetings and co-operate with other branches and the region as required.
  • To encourage other publicity volunteers to attend the regional publicity meetings
  • To liaise and work with the communications team on publicity, advertising and PR campaigns
  • To work with the branch fundraising officer; volunteer recruitment/resources officer to ensure all branch fundraising and recruitment is supported by appropriate publicity
  • To ensure any publicity materials & press releases produced by the branch are approved by the communications team at General Office.
  • After liaising with the director / Chair, to be responsible for any agreement with outside groups, companies etc who may offer to undertake publicity activities for the branch

 Qualities:

Experience of publicity, PR, media or advertising (desirable)

Timescale:

If part of the branch committee, the branch publicity officer should remain in post for no longer than three years

 Location and travel:

Based at the branch

 Main contact (accountable to):

Branch director / Chair

 Supervises:

Publicity volunteers

Support:

  • Branch director / Chair
  • Regional representatives
  • Regional marketing officers
  • General Office staff, particularly communications team

Benefits:

  • Opportunity to positively affect the work of Samaritans
  • Opportunity to develop/use skills
  • Personal development and training
  • Reimbursement of volunteer expenses