Direct mail

Almost a fifth of our income is generated by direct mail appeals to our supporters.

We write to donors to tell them about new projects and campaigns and to say thank you for their help in the past.

We also use direct mail to attract new supporters to the charity, by contacting people who we think will be interested in hearing about and supporting the work of Samaritans.

We work hard to ensure that our mailings are sent to people who prefer to make donations via the post and like to be communicated with in this way.