Vodafone
Vodafone
Samaritans was selected as one of The Vodafone UK Foundation’s
(TVUKF) flagship charity partners in 2004 and received £1.5M over 3
years to develop the provision of targeted emotional support to
young people aged 16-25.
The vision of Samaritans is
for young people to be able to accept and take ownership of their
feelings, and make them aware of the need to talk about them and
know that Samaritans services is available, appropriate and
accessible to them.
The ‘Reaching Out to Young
People’ programme has transformed the perception of
Samaritans’service amongst young people. The email service has made
a fundamental difference to the way in which the service
communicates and responds to young people in distress, particularly
young men who find it hard to talk about their feelings.
Business benefits for
TVUKF
- Enhanced TVUKF market profile amongst their key target of 16-25
year olds
- 100 million opportunities to see (and hear) the advertising
campaigns carrying TVUKF
- 2.5 million opportunities to see and hear media editorial
(including The Times & The Guardian) which specifically mention
TVUKF or Vodafone. Editorial value of this is c. £160,000 – this
doesn’t include online but the Times piece (Times online generally
is 35 million a month in the UK)
Community benefits
Leverage of projects thanks
to TVUKF’s involvement
- Samaritans secured £4.1 m of free media space as a result of
TVUKF funding
Other benefits to
TVUKF
- Investment in the communities from which TVUKF draws its
customers, staff and shareholders
- Adds value to the brand and acts as a differentiator
- TVUKF gained a higher media profile through the partnership
with modern, edgy campaigns in print and online which
strengthen the brand association and demonstrate the natural
synergy between Vodafone and Samaritans
For more information please
contact Corporateteam@samaritans.org or
telephone +44 (0)20 8394 8288.
See the list of
other Samaritans supporters