Royal & Sun Alliance
Following an extensive
consultation process involving Royal and Sun Alliance employees,
R&SA chose to help Samaritans develop two of their key
projects, designed to develop coping skills in young people and
employees during difficult situations.
There was a strong synergy with R&SA’s risk management
service, which aims to help customers better manage their risks to
help prevent a crisis occurring. It also provided a focus for
employee engagement activities.
Business benefits for
R&SA
(As taken from the London Benchmarking
Group‘s Corporate Community Investment measurement model to
determine R&SA's contribution to the community)
- Improved inter-departmental relations up 15%
- Improved internal communications up 18%
- Overall satisfaction & engagement of staff up 25%
- Approximately £20,000 saved in building brand awareness by
R&SA attending Samaritans events including receptions at House
of Commons, 10 Downing St and The Globe
- Over £350,000 PR coverage gained from the launch of WorkLife for R&SA
- Reinforces R&SA’s Risk Management expertise approach
Royal and Sun Alliance
donated £250K a year over three years and also provided expertise
and 100 hours of staff training at its Knowledge Centres in London
and Horsham. R&SA employees were involved in the testing of
both projects. A joint steering committee was also established to
identify clear objectives and manage the ongoing partnership
through regular meetings.
Duncan Boyle, CEO
R&SA, presenting Samaritans with a cheque
raised from R&SAs’ staff survey in 2005
Community benefits
- Every LEA and secondary school in the UK and ROI received a
copy of the schools pack
- Over 500 employees and managers taught coping skills in
WorkLife training during the course of
the partnership
- Coping materials produced used by RSA’s brokers and customers
to help manage stress
- R&SA also had a team of charity champions raising money for
Samaritans from family, friends, clients, and colleagues. The total
amount raised in this way was in excess of £60,000!
Leverage of projects thanks to R&SA's involvement
Additional £37,100 for schools project
- Additional £67,500 for workplace project
Other benefits to
R&SA
- Investment in the
communities from which R&SA draws its customers, staff and
shareholders
- Adds value to the brand and
acts as a differentiator
- Roadshows in 13 key
R&SA sites
- R&SA branding and
information about the partnership in volunteer magazines and
delegate packs
More information
See the list of other Samaritans
supporters
For more information please
contact Corporateteam@samaritans.org or
telephone +44 (0)20 8394 8300.