Key Partnerships

Strategic Partnership: Vodafone

Samaritans has been working with The Vodafone UK Foundation in an innovative 4 year flagship partnership since April 2004. 

Find out more about the Vodafone parnership

Strategic Partnership: Royal & Sun Alliance

R&SA supported projects that develop coping skills in young people and employees during difficult situations and saw the overall satisfaction & engagement of staff rise 25%.

Find out more about the R&SA partnership

 

Sponsorship: Medicash

Medicash kindly supported Samaritans Stressed Out Survey as part of Samaritans first national Stress Down Day in February 2007. 

Medicash chose to sponsor this project as there was a good ethical fit and a hard-hitting relevant message behind the survey.  There was also a good synergy between Samaritans and Medicash.  For Medicash there was positive association with Samaritans brand and they were able to demonstrate their Corporate Social Responsibility.

Medicash also benefited from a large amount of press coverage from sponsoring the survey.  The press release with the Medicash logo and mention in the text was sent to over 4,000 media.  This circulation of this (not including websites) was over 1.5million.

Samaritans supported by Medicash Stressed Out Survey" was widely covered by national and regional radio.  104 radio stations carried out interviews with Samaritans representatives which enabled us to gain a great deal of coverage about the survey and it’s sponsor.  This included a Radio 5 interview which had 1.59 million listeners, equating to £90,000 in value.

Charity of the Year: Motorola

In April 2006, Samaritans were chosen as Motorola’s staff adopted charity partner. Staff pledged to raise money through a variety of means.  To date the charity partnership with Motorola has raised almost £90,000, which has been an enormous support to Samaritans branches near Motorola's offices.
 

"It is a great pleasure to be working with Samaritans as our national charity partner. We are delighted at the success of the partnership; to double our fundraising target – smashing all past fundraising records – is an amazing achievement and we are very proud of the generosity, enthusiasm and commitment everyone within Motorola has shown.”

Jennine Bentley, Motorola Communications Manager

See the Motorola pages on Samaritans website

 

Charity of the Year: Outfit

Benefits to the business

• PR/Media worth approximately £20,000 
• Increased customer experience and brand loyalty    
• Enhanced staff and customer well-being  
• Strengthend brand awareness and extended market reach (via Samaritans internal and external communications to volunteers and supporters and via website) 
• Demonstrated commitment to corporate social responsibility  

Outfit is the one-stop shop housing all the major high street favourites including Topshop, Topman, Wallis, Burton, Dorothy Perkins, Warehouse & Wallis.      

In just one year staff at Outfit and their customers have smashed their target raised a phenomenal £104,000 for Samaritans in a Charity of the Year partnership

Staff have hosted fabulous in-store fundraising activities such as “Retail Therapy Day”, and supported 24:7, raising a fantastic £7,000 in just one day!    

It’s the perfect partnership for Samaritans, bringing wider awareness of the service to customers and staff, in a friendly and relaxed shopping environment.  The money has helped recruit 1,000 new volunteers to answer 31,000 more calls from anyone needing our support.   

“Working with Samaritans is a real pleasure. They are extremely creative and proactive with coming up with innovative fundraising ideas for all our stores to get involved. In addition Samaritans has been excellent at communicating with all our staff and getting them onboard. ”

Dale Haden, Marketing Manager - Outfit

Charity of the Year: Trader Media Group

Samaritans’ exciting three year partnership with Trader Media Group was launched in July 2006. TMG offices across the UK and Ireland teamed up with Samaritans volunteers for 24:7, Samaritans’ national fundraising and awareness day, to raise vital funds to help keep their local branch running 24 hours a day.  

So far, over £30,000 has been raised through staff fundraising, with matched funding from TMG.  Staff wore their slippers for “Stress Down Day” and the more adventurous ones are doing the London to Paris Bike ride with matched funding from TMG. Since the partnership began, several TMG staff have signed up as volunteers.                    

 “Supporting local Samaritans branches is the right choice to help the people and communities we serve. One thing we certainly know how to do well is reach millions of people through our business networks and operations, and clearly we can use this to promote the charity and its aims.”

Michele Madden, Trader Media Group

For more information please contact Corporateteam@samaritans.org or telephone +44 (0)20 8394 8288.