Cause Related Marketing
Cause related marketing is a great way for companies to align
themselves with the brand and public support of a charity.
Evidence shows that CRM can have a positive impact on people’s
shopping habits, including switching brand. This can help boost
product sales, whilst raising awareness and valuable funds for the
charity.
The benefits of working with Samaritans:
- Be associated with a brand of trust, caring and 96% public
recognition
- Samaritans is relevant to everyone, we support people of all
ages and lifestyles whatever they’re going through
- Positive PR opportunities, supported by our press team
- We have an experienced and dynamic team supporting all
partnerships
Examples of our CRM partners
Samaritans has experience in implementing original and exciting
CRM campaigns.
Case studies
Firefly
Samaritans worked closely with Firefly to develop a
successful sales promotion as part of Samaritans annual fundraiser
and campaign, Stress Down Day.
“Samaritans is an important cause and Stress Down Day turned out to
be the perfect fit for Firefly. The campaign had such a
positive message in terms of encouraging people to recognise and
deal with stress, and so to help people to get the most out of
life. The promotion was very well received and not only helped to
drive brand awareness and sales for Firefly but also strengthened
our business relationships.”
Strengths Partnership
Samaritans has been
working with Strengths Partnership, a leading coaching and
consulting company. An element of the partnership involves a
product donation to Samaritans from the sale of every
Strengthscope™ product, which provides tools aimed at unleashing
natural strengths and positive energy in the workplace.
There are a variety of ways in which companies can support
Samaritans, through: