Winter Campaign 2005

With this campaign, Samaritans wanted to illustrate that you can contact us about a wide range of problems, including exam stress, money problems, relationship difficulties, sexuality and so on. We wanted to demonstrate that you don't need to be at the point of considering suicide to contact Samaritans, and we would encourage young people to get in touch by phone, email, face to face or letter sooner, before potential problems escalate.

Because Samaritans is aimed at everyone, everywhere, we hope that the majority of people will understand and relate to the message we're trying to convey.

The advertising, designed by Lunar, part of AMV BBDO, is designed to be warm, welcoming and appealing to everyone, raising awareness of Samaritans confidential, non-judgemental services.

The campaign was supported of The Vodafone UK Foundation.