Doodle campaign

Samaritans launched its new 'Doodle' Campaign on 8th November 2006, aimed at showing young people that Samaritans will support them whatever their problem is - and that it’s better to call sooner, rather than to allow a problem to develop into more of a crisis.  The 'doodle' concept for the winter campaign was selected by young people interviewed in focus groups as the most honest and truthful demonstration of their emotional state.

View the Cinema Ad

Reaction from the focus groups to the 'doodle' concept

• Samaritans feels more modern and relevant
• Samaritans feels like they understand their emotional world
• Samaritans feels able to meet the tough stuff
• Samaritans feels safe to tell problems to
• Samaritans feels a little more daring

Sarah Shillito, Senior Manager of The Vodafone UK Foundation which supports the campaign said: We are proud that The Vodafone UK Foundation's partnership with Samaritans is helping the charity's ongoing communication with young people.  The success of Samaritans' email service proves that technology has an important role to play in reaching vulnerable young people, especially young men."

Click on the posters to see a larger version in a new window:

The campaign's concepts this year have been created by Lunar Communications, part of the AMV BBDO advertising group.  Through our free media strategy (when media agencies donate free advertising space), it is hoped that the adverts will appear on billboards, magazines, beer-mats, newspapers and electronically via the Internet.  The campaign will run from November 2006 through to March 2007.