Samaritans
Things on your mind?

New Media and Suicide

Media Guidelines - New Media and SuicideThe internet has brought additional opportunities and challenges for journalists due to the speed and ease of accessing and publishing information. Points of view can now be presented more quickly and easily but sometimes without review or factual basis. It can be difficult for some readers to understand the distinction between what is fact and what is opinion. If you are posting your story onto a news website or blog please consider the following points:

General tips

  • Avoid linking to, or mentioning, the names of websites that encourage or glamorise suicide, except those that promote positive alternatives and support services. Helpful websites offering support are listed at www.samaritans.org/links.

  • Try to exercise care and judgement in the creation of news stories that will appear online, as they can often be surrounded by adverts and commentary that are outside the control of the author. Additional features on the page can create a negative context, allowing, for example, adverts promoting depression aids to appear alongside articles on mental health.

  • Add hyperlinks to sources of support to ensure that people in distress can access useful resources quickly. Consider promoting www.samaritans.org within the UK and Ireland or our worldwide equivalent, www.befrienders.org beyond these regions.

Reader feedback

  • The ability to comment on articles or blog posts gives readers the opportunity to glamorise suicide or present controversial opinions about suicidal tendencies and mental health. The relative anonymity of the secomments can encourage debates that are inappropriate for a news website, and potentially damaging to other readers.

  • Responsible websites ensure that the terms and conditions each commentator agrees to when contributing online are explicit in what constitutes inappropriate material, and how it will be dealt with. In addition, site owners and moderators should understand the implications of allowing these comments to be published on their website.

  • Wherever possible, attempt to educate your audience to understand how to use the feedback section with full consideration of everyone’s health, safety and wellbeing, and the right of the publisher to remove inappropriate content.

  • Consider making it clear to users that feedback services are moderated, whether manually or electronically.

 

Search engines

Samaritans works closely with the Internet Service Providers Association (ISPA), Internet Services Providers Association of Ireland (ISPAI) and the search engine industry to implement ‘safe-search’ protocols to effectively promote our support services above potentially harmful sites. This is based on the dissemination by Samaritans of a list of search keywords and phrases used by individuals exploring suicide. Whenever an individual types in any of these words the search engine provider has agreed to prioritise Samaritans’ website as the first result on the page (and if possible on following pages). If you are a search engine provider or contribute to a website using embedded search engine results, please ensure it is running a system which similarly promotes positive sites above potentially harmful ones.

 

Useful resources

Please consider placing a link to Samaritans’ website: www.samaritans.org and our support email address: jo@samaritans.org on your pages in addition to our helpline numbers:08457 90 90 90 (UK) or 1850 60 90 90 (Republic of Ireland).

Samaritans’ logos can be found at www.samaritans.org/logo. For other online promotional materials please email: webmaster@samaritans.org. For guidance on monitoring websites / user-group discussions for potentially harmful content please email: webmaster@samaritans.org.