Dramatic Portrayals
The
character
The choice of character is a key factor in influencing suicidal
behaviour. If the viewer or listener feels they can identify with a
suicidal character, then the likelihood of imitative behaviour is
increased. This is particularly the case if the character concerned
is young and sympathetic. Young people are at greater risk of
suicide and research shows that they are the most likely group to
be influenced by media representation.
Means of death
An easily obtainable means of death is easy to imitate, for
example taking pills or jumping from a high place. Means of death
where there is no easy form of intervention should also be avoided,
as should the precise depiction of method. For example, showing how
a hose pipe is attached to an exhaust and sealed up windows. Any
detailed description of suicide method is potentially harmful.
Follow-up
How do the character and those around them change after the
suicide or suicide attempt? It is dangerous if the character is
eulogised and if the situation they were finding difficult has been
positively affected, such as a family being re-united or a bullying
campaign finally brought to a close with the message that,
‘Everyone's sorry now.’ Are feelings talked through and are other
characters listened to?
Time of transmission
The time of day or time of year of transmission can have a
profound effect and should be taken into account where possible.
Christmas and Valentine’s Day, for example, may be particularly
poignant times. Also consider whether there is help at hand. For
the vulnerable, public holidays, weekends and late at night can be
particularly lonely times. Samaritans’ phonelines are busiest
between 9pm and 4am.
Helpline support
Please consider a back announcement promoting an available
helpline such as Samaritans. Samaritans is available 24 hours
a day on 08457 90 90 90 in the UK or 1850
60 90 90 in the Republic of Ireland.

How Samaritans can help
Samaritans’ Press Office is available 24 hours a day for
consultation on any media enquiry or sources of support:
During working hours: +44 (0)20 8394 8300
Out of hours contact: +44 (0)7943 809162
“I contacted the press team at Samaritans
late on a Friday evening and despite the time of the call I was
very well briefed and was given guidance as to how to handle the
story in a responsible manner. I was also provided with a comment
which enhanced my reporting and gave sound advice to people
potentially affected by the issue.”
Jennifer Sugden, Scottish
Daily Mail Reporter